Our Story
How We Started
We began in Chengdu, a mountain‑adjacent city known as the home of giant pandas. KEY OF MOUNTAIN was founded in 2023 by two co‑founders: one an outdoor product manager, the other a professional ski instructor.
It all started when they simply wanted well‑built mountain gear in colours they actually loved. They made pieces for themselves, fellow ski enthusiasts and students from ski coaching sessions.
Encouraged by positive real‑world feedback from this tight‑knit circle, they decided to turn their passion into a formal brand, bringing purpose‑built hardshells to more mountain riders.
Two long‑term resident skiers test and iterate our gear in Hemu, Xinjiang — China’s premier backcountry powder destination. We are also actively seeking testers across the globe. We combine our product expertise with your unmatched real‑world mountain experience to continuously refine our products.
Rider Spotlights
Freeride Culture & Rider Community
At KEY OF MOUNTAIN, freeride culture sits at the heart of what we do. We strive to build a connected global ski community that fuels mountain riders’ dreams, no matter where they come from.
We follow major international ski competitions, including the Freeride World Tour (FWT) alongside many regional freeride events.
If you carry competitive ambitions and are seeking gear support, feel free to reach out to us. We provide product‑based sponsorship after internal review. This opportunity is open to passionate riders from all regions around the world.
